In today’s fast-moving media world, where brands are expected to communicate seamlessly across Instagram, LinkedIn, TikTok, articles, press releases and everything in between - consistency has never been more vital.    A brand’s voice, visuals and values form its identity and when that identity wavers, audiences notice. Since gaining experience and working in PR, I’ve developed a strong appreciation for the importance of consistency in shaping a brand’s identity. Through crea

In the current tech climate, almost all PR companies will be using GenAI daily to aid with the monotonous tasks that used to drag on for hours. But with the rapid increase in AI development and blurry guidelines on AI use, how can we ensure that our AI use is ethical?   The recent boom in AI growth has been hard to ignore, and if you’re not using AI to make your workload easier right now, then you’re probably at a disadvantage. GenAI can decrease your to-do list significantly

Are you one of the 48% of people using AI to make shopping decisions?   This week’s theme has been GEO! Generative Engine Optimisation...

For many companies, the very phrase 'negative PR' conjures panic. In the age of social media, a single scandal or misstep can spread like...

As a (soon to be!) English graduate, my recent PR internship with Fair Communications has been an excellent opportunity for me to utilise...

One month ago, I walked into the Fair Communications office for the first time, wide-eyed and unsure, not quite knowing what to expect....

Fair Communications turns five years old this month. A Covid baby you might assume, but you’d be wrong. I agonised for years before I...

As I am in my final year of university, I decided that I wanted to gain some experience within the world of PR, to learn new skills in a...

Remember, your headshot isn't just how you see yourself - it's how the world sees you. Make sure it's sending the right message.

While on-boarding a new client recently, I carried out a competitor review. It was an analysis and comparison of what their competitors...

In today's fast-paced business world, Public Relations (PR) is often overlooked or relegated to the sidelines. Many companies view it as...

London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

As someone who has moved house recently to a new city, I’ve spent hours scouring the internet for various builders, kitchen fitters,...

Last week, as I simultaneously used Chat GPT and Otter.ai for two unrelated projects, I also flagged copyright and intellectual property...

I have been quieter on the posts recently because I’ve been in the process of moving house to a different city and then, to really test...

What is a press release? A press release is one of many tools used in external communication and public relations (PR). A press release...

A universal PR rule that must never be broken is that: every single piece of copy shared externally MUST have an accompanying picture. It...

By Victoria Fairclough The world, or London at least, is back. Like never before people are out and about enjoying seeing people in real...

By Victoria Fairclough A client of mine recently suggested that I use ChatGPT to speed up the writing process for a few pre-agreed...

Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...