While on-boarding a new client recently, I carried out a competitor review. It was an analysis and comparison of what their competitors...

In today's fast-paced business world, Public Relations (PR) is often overlooked or relegated to the sidelines. Many companies view it as...

London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

As someone who has moved house recently to a new city, I’ve spent hours scouring the internet for various builders, kitchen fitters,...

Last week, as I simultaneously used Chat GPT and Otter.ai for two unrelated projects, I also flagged copyright and intellectual property...

I have been quieter on the posts recently because I’ve been in the process of moving house to a different city and then, to really test...

What is a press release? A press release is one of many tools used in external communication and public relations (PR). A press release...

A universal PR rule that must never be broken is that: every single piece of copy shared externally MUST have an accompanying picture. It...

By Victoria Fairclough The world, or London at least, is back. Like never before people are out and about enjoying seeing people in real...

By Victoria Fairclough A client of mine recently suggested that I use ChatGPT to speed up the writing process for a few pre-agreed...

Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...

While many people perceive ‘comms’ as an easy and accessible tool in their armoury, I still get asked a lot of questions about the basics...

From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...

Starting at the beginning is always important. Too often people skip ahead to the fun ‘doing’ stage and miss out the all-important...

As someone who has lived and breathed PR for many moons, I hadn’t realised how difficult it can be to find the right PR fit for your...

There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...

The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

While people are finding the current job market a challenge, I know some companies are slowly resuming hiring, and I have several friends...

Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...

Blogs, bylines, oped* and thought-leadership pieces are one and the same. They’re useful tools to relay opinions, thoughts and the...