In today’s fast-moving media world, where brands are expected to communicate seamlessly across Instagram, LinkedIn, TikTok, articles, press releases and everything in between - consistency has never been more vital.    A brand’s voice, visuals and values form its identity and when that identity wavers, audiences notice. Since gaining experience and working in PR, I’ve developed a strong appreciation for the importance of consistency in shaping a brand’s identity. Through crea

In the current tech climate, almost all PR companies will be using GenAI daily to aid with the monotonous tasks that used to drag on for hours. But with the rapid increase in AI development and blurry guidelines on AI use, how can we ensure that our AI use is ethical?   The recent boom in AI growth has been hard to ignore, and if you’re not using AI to make your workload easier right now, then you’re probably at a disadvantage. GenAI can decrease your to-do list significantly

Are you one of the 48% of people using AI to make shopping decisions?   This week’s theme has been GEO! Generative Engine Optimisation...

For many companies, the very phrase 'negative PR' conjures panic. In the age of social media, a single scandal or misstep can spread like...