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The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

Victoria Fairclough
Sep 13, 20244 min read
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Five things PR is not…
There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...

Victoria Fairclough
Feb 14, 20213 min read
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Top six PR pitfalls to avoid
The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

Victoria Fairclough
Dec 17, 20203 min read
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Five reasons PR is essential for business success
PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...

Victoria Fairclough
Feb 12, 20203 min read
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