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Victoria Fairclough
Sep 13, 20244 min read
The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...
Victoria Fairclough
Apr 14, 20225 min read
Avoiding Interview Mistakes
Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...
Victoria Fairclough
Jan 29, 20224 min read
Messaging: a business cornerstone
Starting at the beginning is always important. Too often people skip ahead to the fun ‘doing’ stage and miss out the all-important...
Victoria Fairclough
Feb 14, 20213 min read
Five things PR is not…
There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...
Victoria Fairclough
Dec 17, 20203 min read
Top six PR pitfalls to avoid
The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.
Victoria Fairclough
Oct 4, 20205 min read
How to succeed in a new job working remotely
While people are finding the current job market a challenge, I know some companies are slowly resuming hiring, and I have several friends...
Victoria Fairclough
Sep 1, 20203 min read
How to get the best out of your PR agency
Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...
Victoria Fairclough
Feb 12, 20203 min read
Five reasons PR is essential for business success
PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...
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