Are you one of the 48% of people using AI to make shopping decisions?   This week’s theme has been GEO! Generative Engine Optimisation...

Remember, your headshot isn't just how you see yourself - it's how the world sees you. Make sure it's sending the right message.

London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...

Starting at the beginning is always important. Too often people skip ahead to the fun ‘doing’ stage and miss out the all-important...

There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...

The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

While people are finding the current job market a challenge, I know some companies are slowly resuming hiring, and I have several friends...

Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...

PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...