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Avoiding Interview Mistakes
Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...

Victoria Fairclough
Apr 14, 20225 min read
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Top six PR pitfalls to avoid
The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

Victoria Fairclough
Dec 17, 20203 min read
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Five common mistakes to avoid when writing a press release
Journalists receive hundreds of press releases a day - so why should they read and report on yours? Here are five mistakes to avoid...

Victoria Fairclough
Mar 1, 20203 min read
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