The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...
Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...
While many people perceive ‘comms’ as an easy and accessible tool in their armoury, I still get asked a lot of questions about the basics...
From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...
Starting at the beginning is always important. Too often people skip ahead to the fun ‘doing’ stage and miss out the all-important...
There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...
The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.
While people are finding the current job market a challenge, I know some companies are slowly resuming hiring, and I have several friends...
Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...
PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...