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WTF is GEO?
Are you one of the 48% of people using AI to make shopping decisions?  This week’s theme has been GEO! Generative Engine Optimisation...

Victoria Fairclough
Sep 93 min read
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The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

Victoria Fairclough
Sep 13, 20244 min read
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How to get the best out of your PR agency
Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...

Victoria Fairclough
Sep 1, 20203 min read
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Five reasons PR is essential for business success
PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...

Victoria Fairclough
Feb 12, 20203 min read
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