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Victoria Fairclough
Sep 13, 20244 min read
The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...


Victoria Fairclough
Oct 29, 20234 min read
Waiting for paint to dry
I have been quieter on the posts recently because I’ve been in the process of moving house to a different city and then, to really test...


Victoria Fairclough
Apr 14, 20225 min read
Avoiding Interview Mistakes
Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...


Victoria Fairclough
Feb 4, 20223 min read
Not for the faint-hearted: have you got PR skills?
From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...
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