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The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

Victoria Fairclough
Sep 13, 20244 min read
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Waiting for paint to dry
I have been quieter on the posts recently because I’ve been in the process of moving house to a different city and then, to really test...

Victoria Fairclough
Oct 29, 20234 min read
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Avoiding Interview Mistakes
Over the last year, I’ve been in the privileged position to hire PR professionals for a variety of different businesses. Frustratingly...

Victoria Fairclough
Apr 14, 20225 min read
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Not for the faint-hearted: have you got PR skills?
From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...

Victoria Fairclough
Feb 4, 20223 min read
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