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Victoria Fairclough
Sep 13, 20244 min read
The power of niche publications: How specialisation can boost your business
London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...
Victoria Fairclough
Apr 2, 20223 min read
Basic PR Tools 101
While many people perceive ‘comms’ as an easy and accessible tool in their armoury, I still get asked a lot of questions about the basics...
Victoria Fairclough
Feb 4, 20223 min read
Not for the faint-hearted: have you got PR skills?
From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...
Victoria Fairclough
Jan 29, 20224 min read
Messaging: a business cornerstone
Starting at the beginning is always important. Too often people skip ahead to the fun ‘doing’ stage and miss out the all-important...
Victoria Fairclough
Feb 14, 20213 min read
Five things PR is not…
There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...
Victoria Fairclough
Dec 17, 20203 min read
Top six PR pitfalls to avoid
The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.
Victoria Fairclough
Oct 4, 20205 min read
How to succeed in a new job working remotely
While people are finding the current job market a challenge, I know some companies are slowly resuming hiring, and I have several friends...
Victoria Fairclough
Sep 1, 20203 min read
How to get the best out of your PR agency
Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...
Victoria Fairclough
Feb 12, 20203 min read
Five reasons PR is essential for business success
PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...
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