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Basic PR Tools 101
While many people perceive ‘comms’ as an easy and accessible tool in their armoury, I still get asked a lot of questions about the basics...

Victoria Fairclough
Apr 2, 20223 min read


Not for the faint-hearted: have you got PR skills?
From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...

Victoria Fairclough
Feb 4, 20223 min read


Messaging: a business cornerstone
Starting at the beginning is always important. Too often people skip ahead to the fun ‘doing’ stage and miss out the all-important...

Victoria Fairclough
Jan 29, 20224 min read


How to find your perfect PR fit
As someone who has lived and breathed PR for many moons, I hadn’t realised how difficult it can be to find the right PR fit for your...

Victoria Fairclough
Apr 12, 20214 min read


Five things PR is not…
There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...

Victoria Fairclough
Feb 14, 20213 min read


Top six PR pitfalls to avoid
The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

Victoria Fairclough
Dec 17, 20203 min read


How to succeed in a new job working remotely
While people are finding the current job market a challenge, I know some companies are slowly resuming hiring, and I have several friends...

Victoria Fairclough
Oct 4, 20205 min read


How to get the best out of your PR agency
Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...

Victoria Fairclough
Sep 1, 20203 min read


How to write a great blog
Blogs, bylines, oped* and thought-leadership pieces are one and the same. They’re useful tools to relay opinions, thoughts and the...

Victoria Fairclough
Mar 29, 20204 min read


Seven key tips for great PR
Our Fair Communications Founder, Victoria Fairclough, shares her key lessons on working and thriving in PR & Communications.

Victoria Fairclough
Mar 14, 20203 min read


Five common mistakes to avoid when writing a press release
Journalists receive hundreds of press releases a day - so why should they read and report on yours? Here are five mistakes to avoid...

Victoria Fairclough
Mar 1, 20203 min read


How to make the most out of meeting a journalist
When you’ve got a great news story to share – it’s essential to have already established good journalist relationships. Here's how...

Victoria Fairclough
Feb 22, 20203 min read


Five reasons PR is essential for business success
PR and communications offers something far more long-term and essential to business well-being - find out our five reasons why...

Victoria Fairclough
Feb 12, 20203 min read
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