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Basic PR Tools 101

While many people perceive ‘comms’ as an easy and accessible tool in their armoury, I still get asked a lot of questions about the basics...

Not for the faint-hearted: have you got PR skills?

From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...

Five things PR is not…

There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...

Top six PR pitfalls to avoid

The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

How to get the best out of your PR agency

Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...

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