London Packaging Week is not my usual conference opportunity. Typically, I attend TV or advertising industry events, but this week, it...

While many people perceive ‘comms’ as an easy and accessible tool in their armoury, I still get asked a lot of questions about the basics...

From the ‘great resignation’ to ‘business bounce back’, there are lots of great PR roles available at the moment. But what makes a PR...

There are many misconceptions about PR and communications, some are true and some are not. While effective solo, it often works best as...

The ‘dark art’ of PR is often misunderstood. There are many basic mistakes that are made so I thought I would share a few pitfalls to avoid.

Throughout my career, I’ve had the privilege to work in both PR agencies and in-house roles for big brands. It’s been illuminating to...